Trust Score
Score Audit
Where your number comes from · how to raise it
A trust score requires an open business file.
Open a file to begin auditing your score. Open a new file →
§ I. Score Composition
Every shop starts at a neutral 50/100. Positive signals add points; negative signals subtract them. Final score is clamped 0–100. AI gathers facts — this engine scores them deterministically.
§ II. What Drives Each Category
Business Registration
range: −5 to +12Is your business legally registered? How long have you operated? Verified registration adds points; unregistered or brand-new operations score lower.
Licensing & Credentials
range: −10 to +14ASE certifications are the gold standard — up to all 8 A-series stack points. Verified license adds. Insurance reduces flags. Submit credentials in the Credential Vault.
Online Reputation
range: −10 to +10Google reviews, Yelp ratings, BBB standing. More reviews with higher ratings push the score up. Zero reviews drags it down.
Online Presence Quality
range: −3 to +6Working website, listed physical address, active social, third-party directory listings. A complete digital footprint signals legitimacy.
Red Flag Check
range: −25 to +5No flags = full points. Heavy hits: cash-only, no physical address, mismatched area codes, active complaints, fraud reports.
Source Reliability
range: −5 to +3How trustworthy the data sources are. State agencies and BBB rank higher than scraped social posts.
§ III. How To Raise Your Score
§ IV. Grade Scale
| A+ | 95 – 100 | Exceptional — fully verified, excellent reputation |
| A | 80 – 94 | Highly trusted — strong credentials and reviews |
| B | 70 – 79 | Good standing — verified with room to improve |
| C | 50 – 69 | Neutral — insufficient data or partial verification |
| D | 30 – 49 | Below average — significant gaps |
| F | 0 – 29 | Unverified or documented concerns |