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Inside the YourMechanic Machine: How a $50 Million Startup Built a Network of Fake Mechanic Websites to Deceive Consumers
INVESTIGATION Featured

Inside the YourMechanic Machine: How a $50 Million Startup Built a Network of Fake Mechanic Websites to Deceive Consumers

An investigative deep dive into YourMechanic, Wrench Inc, and a sprawling network of fake mobile mechanic websites — built by a family-run pay-per-call empire that has been documented operating the same playbook in mechanic, roofing, and home-construction lead generation for nearly two decades, and that has poisoned the expectations of an entire generation of mobile mechanics for the honest lead-gen companies that came after.

·41 min read
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